Discreto

Project E-commerce website.

Restaurant

this project, we worked as a team on an e-commerce Our project was all about helping local shops and professionals get noticed on the internet. it’s like when you search for something online and find stores nearby. Many small businesses don’t show up there, and we wanted to change that. Having a strong online presence means more people can find them, just like finding a store on a busy street.

we used the Design Thinking methodology to solve this challenge

person using macbook pro on white table
person using macbook pro on white table

User INTERVIEWS
We conducted interviews with four users.

Insights

  • people usually find a restaurant by word of mouth and friend

  • The majority of users search on Google and Instagram

  • Users also preferred to book reservations online through the website

  • most of the user calling options which is available on Google or Instagram don’t work properly

  • user also like to look a menus and food pictures before going to the restaurant

Competitive analysis Stakeholder interviews

during analysis, we found out that most of the restaurants serve Portuguese food, and mainly their source of income comes from tourists the most important insights we collected was most of them don’t have a website and they all use Instagram and Google for marketing.

we also do our research on restaurants that have a website and find out that the majority of them have menus, about us, and reservation options available.

person sitting in a chair in front of a man
person sitting in a chair in front of a man

Problem Statment

The user needs to have certain information about the restaurant before choosing where to eat and needs to book a reservation because he has limited time and needs to make a good impression.

Low Fidelity Prototype

Mid Fidelity Prototype